– Moving the Environment Forward –
At New Balance, we believe in treading lightly on limited resources, striving for zero waste in what we do and assessing the life cycle impacts of our products and activities.
Our environmental awareness and related commitment to pursuing sustainable paths for our products, facilities and operations are more recent extensions of our core values. We’ve embraced fundamental aspects of environmental sustainability – especially in our product design, materials selection and manufacturing processes – and are building on our experience of identifying and eliminating waste as a key tenet of our strategies going forward.
In the future, we hope to create products that are completely recoverable, create no waste, do not require the use of toxic substances, and have no adverse impact on the environment.
Each of these initiatives contributes to improvements in product quality, manufacturing efficiency, cost reduction and — most importantly — our impact on the planet. Currently, we’re making important progress on the major challenge of implementing measurement systems across our organization that will provide timely information for benchmarking.
Our commitment extends beyond
what we make and how we make it.
In April 2013, New Balance’s continued commitment to demonstrating
responsible leadership was once again reaffirmed by NB joining the
Zero Discharge of Hazardous Chemicals (ZDHC) Group.
New Balance’s product packaging consists of a single sheet designed shoebox that integrates the top lid with the base, thus creating a single-piece box.
Inside the box, we use paper wrapping tissue to separate and protect the shoes, and paper toe stuffing tissue to protect the shoe tip. Our shoeboxes are made from 100% recycled paper consisting of pre- and post-consumer pulp, and are 100% recyclable. Our master shipping cartons are also made from pre- and post-consumer pulp with approximately 44% virgin fiber. All inks are soy-based.
At New Balance, we are continuously working on innovative ways to reduce our overall packaging footprint. Our short and long-term goals are to reduce our overall packaging weight, and to reduce and/or eliminate unnecessary packaging where opportunity exists. New Balance strives to be the industry leader in creating sustainable packaging now and in the future.
The US Congress enacted the Consumer Product Safety Improvement Act (CPSIA), which requires manufacturers to certify specific safety requirements of children’s products. New Balance has established an internal program to ensure CPSIA compliance. To search for a certificate of compliance, for footwear and apparel, visit www.NBCPSIA.com